8 RULES TO HELP YOU BECOME A PRODUCT MANAGER.

Three months ago, I went from managing our marketing and sales to managing our product. For someone who's had a career as a theatre producer and saw software engineers as superheroes capable of performing magic through their fingertips, this was a rather terrifying prospect. Here's what I learned and my 8 tips to help you become a product manager. 

 

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#KNOTCHWORTHY | WHAT KIND OF BRANDED CONTENT WILL WIN AT CANNES 2016?

No Grand Prix was awarded for Branded Content & Entertainment at Cannes Lions this year; the second year running. Even more interestingly, the campaigns that seemed to have really hit the nail on the head was branded content from non-profit organizations, who ironically didn't quality for the Grand Prix category. We've set out on some investigating to figure out what piece of branded content will win the Grand Prix next year. Here's 5 things you should know about. 

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#KNOTCHWORTHY | WHY THE BEST BRANDS NEED THIS KEY NEW METRIC.

Despite seemingly endless avenues for marketers to reach audiences online, when it comes to a deeper connection, our lack of attention deems these avenues practically worthless. Unless it's content that we genuinely engage with. So how can brands navigate through this shift and know what content actually works for audiences losing attention spans? 

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#KNOTCHWORTHY | ON IMPACT.

Why is audience participation important and how can brands measure their content when it comes to impact? This post is inspired by great thoughts from Stacy Minero of Twitter, Shenan Reed of MEC, Adrian Burton of WPP's Lambie-Nairn, Ad Age digital and awesome marketing innovations of Taco Bell, Burger King, VISA and Adobe. Thanks guys!

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#KNOTCHWORTHY | ON PARTICIPATION.

Last week we focused on attention metrics. What have we learned and what's next? This post is inspired by good thoughts from Tony Haile of Chartbeat, Marc Mathieu of Unilever, Gian LaVecchia of MEC, Larry Levy of Appinions Inc., Upworthy, Medium and our friends on twitter. Thanks everyone!  

 

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#KNOTCHWORTHY | ON ATTENTION.

There’s 70mil pieces of content added online every day. 89% of ads never get seen by anyone. Personalization kills serendipity. Tech to treat ADHD. Branded content over ads, how do we measure that? 90,000 Meerkats. This Tinder person is not real. Adverts drop to 0.01% response rates. 2015 content buzzwords you need to know about. Is the tech bubble around the corner? Zero Google Glass. Hang on. Hey, are you still reading? 

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