No Grand Prix was awarded for Branded Content & Entertainment at Cannes Lions this year; the second year running. Even more interestingly, the campaigns that seemed to have really hit the nail on the head was branded content from non-profit organizations, who ironically didn't quality for the Grand Prix category. We've set out on some investigating to figure out what piece of branded content will win the Grand Prix next year. Here's 5 things you should know about.Read More
Despite seemingly endless avenues for marketers to reach audiences online, when it comes to a deeper connection, our lack of attention deems these avenues practically worthless. Unless it's content that we genuinely engage with. So how can brands navigate through this shift and know what content actually works for audiences losing attention spans?Read More
Why is audience participation important and how can brands measure their content when it comes to impact? This post is inspired by great thoughts from Stacy Minero of Twitter, Shenan Reed of MEC, Adrian Burton of WPP's Lambie-Nairn, Ad Age digital and awesome marketing innovations of Taco Bell, Burger King, VISA and Adobe. Thanks guys!Read More
We're proud, stoked, happy and honored to see our CEO Anda nominated for something special - Inc.'s 30 under 30 top entrepreneurs of 2015. How did she get there and build Knotch? Read more here.Read More
We're over the moon to have shared our story with the Wall Street Journal this week! Mike Shields interviewed Anda on how Knotch helps brands prove that branded content actually works.Read More
Last week we focused on attention metrics. What have we learned and what's next? This post is inspired by good thoughts from Tony Haile of Chartbeat, Marc Mathieu of Unilever, Gian LaVecchia of MEC, Larry Levy of Appinions Inc., Upworthy, Medium and our friends on twitter. Thanks everyone!